A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce searchâbut no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.
Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
The Innovation of Globalization — proven strategies to succeed and out-compete emerging competition
Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer?
The China FactorÂ equips Western businesses with a practical framework for competing successfully in todayâs ever-changing global markets. Written by an expertÂ in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.Â
When it comes to globalization, the rules have changedâwhat was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. Youâll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve.
The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market.
Youâre already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation — they need to be innovative in how they do business abroad. The China FactorÂ provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game.
âThe China Factor is right on the mark. It addresses a real need, one that very few others are tacklingâthe action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared.The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategyâ¦â
â Ken Wilcox, former CEO and chairman, current Chairman Emeritus,Â Silicon Valley Bank
âThe China Factorâs case studies and practical resources make this book a must-read for any corporation that wants to win globally, particularly as innovation is being redefined.â
âSIMON KHALAF, SVP, Yahoo Inc.
âThe China Factor provides a new strategic framework and an essential set of marketing guidelines for Western companies that have to compete or partner with Chinese firms in OECD countries, China or emerging market countries.â
âDR. RAYMOND LEVITT, Kumagai Professor of Engineering, and Director, Global Projects Center, Stanford University
âHigh tech companies need to shift their innovation approach when going global and The China Factor is the ultimate guide to sustainable success in Emerging Markets. Innovation does not apply solely to products but also to business strategies, especially when looking at international expansion.â
âÂ Â Â Jean-Baptiste Su, technology columnist, Forbes
âA refreshing handbook for anyone interested in competing in the new global economy.â
âCALESTOUS JUMA, Harvard Kennedy School, Professor of the Practice of International DevelopmentÂ
âThis work is a compelling guide into the complexity and the great rewards of doing business in Emerging Marketsâand for those who are looking for new growth opportunities for both products as well as services. The China Factor is the ultimate guide into sustainable success in Emerging Markets.â
âANTHONY R. VONSÃE, former Managing Director Sales, Emerging Africa, Cisco Systems
âAmy Karam has done the business community a huge favor by making sense of many of the trends which are reshaping the global environment at a breathtaking rate, and then offering her thoughts on how to take advantage of the opportunities.â
âBRUCE PICKERING, VP Global Programs, Asia Society, Northern California
âIn The China Factor, Amy Karam discusses how the way we innovate has changed and evolved. It can no longer be done in isolation but involves going beyond international borders. As she points out, learning about the culture and uniqueness of new markets and tapping into what has worked (and what has not!) in other regions is critical to success.â
â Sangeeta Anand, SVP Product Management and Marketing, F5 Networks
âI especially liked Karamâs advice on using U.S. Government resourcesâan often overlooked force multiplier for American businesses, and how best to leverage your own companyâs Government Affairs groups to succeed. This is a must-read!â
âFRED SCHWIEN, former Executive Secretary of the U.S. Department of Commerce and Boeing Executive
âAmy was directly involved in developing a sales strategy customer by customer for several years. She lived and breathed the battle of protecting existing accounts, or winning new accounts with a competitor whose price was a fraction of Ciscoâs.â
âÂ Â Â Tam Dellâ Oro, CEO of DellâOro Group
âI loved this book. The China Factor will provide you specific guidance and invaluable insights for expanding your business and achieving success globally.â
â Nanette J. Bulger, CEO, executive director of the Strategic andÂ Competitive Intelligence Professionals (SCIP) Association
âFor todayâs global strategists, Amy Karamâs book, The China Factor, offers compelling insights into how to effectively win in the 21st century. In addition to the traditional 4 Ps of marketing, she explores a fifth P, the P called politics, which US-based organizations need to recognize, leverage, and occasionally counteract in order to be competitive. The China Factor blazes a new trail for business to follow in striving to achieve global success.â
â Dr. Juan P. Montermoso, professor of Practice in Marketing,Â Leavey School of Business, Santa Clara University
âAmy Karam is a visionary writer! As a global mentor, not only am I going to use it myself as a reference, but will also suggest it to start-ups to use it as a guide! She has eloquently highlighted how to harness competition, partnerships and cross-cultural learning to stimulate innovation & business success.â
â Hulya Koc, Serial Entrepreneur, Angel Investor & Global Mentor,Â co-founder of Keiretsu Forum Istanbul Chapter
Amy KaramÂ is a highly sought—after speaker, consultant, author, and corporate instructor of Stanford University courses, as well as her own workshops. As a strategy consultant, she equips startups and established corporations to succeed in global markets with actionable strategies and execution plans. She has worked with companies such as Cisco, Apple, Visa, Nationwide, Capital One, AT&T, and Bell.
If you wish to become a successful Forex Trader, then you need to learn a little more about how to minimize your losses and increase your gains.
To be successful as a Forex Trader, you need to understand how to enter a trade, how to stop losses, and how to take profits and exit. These are some of the most important factors, and they are discussed in great detail in this book.
These are the most important topics you will learn about:
Far too many traders apply their technical knowledge and trading skills and actually win plenty of trades.
However, they do not know how to exit thereby losing their hard-earned profits. This book teaches you how to exit trades and take profits at the right moment.
Traders also need to learn to be disciplined enough to stick with a strategy to the end.
All too often, traders panic and quit a trade due to worry or concern. Such an approach will never earn you money.
By reading this book, you will learn how to avoid emotions when trading and many other great tips for successful trading.
You will also learn how to create wealth trading Forex for a long time to come.
Every effort was made to ensure it is full of as much useful information as possible, please enjoy!
Go up and click âBuy Nowâ to start learning and plan your own TRADING Strategies right now!
The 10th Edition continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT virtualization, Social Media, Cloud Computing and the Management and Analysis of Big Data along with advances in more established areas of Information Technology.
After a decade of treating the topic of e-commerce with awe and confusion, we can now step back and analyze the subject more objectively. From launching an electronic storefront to managing complex supply chain operations, most companies have ventured into e-commerce; but even the best-run bricks-and-mortar enterprises have run into snags in the virtual world. Even mighty Wal-Mart, for example, took its website through several redesigns and sales strategies, and Borders eventually outsourced its Internet sales activites to rival, Amazon. Despite the horror stories of abysmal customer service, lost information, catastrophic meltdowns, and the excesses of the dot.com boom, the Internet is now an essential tool and medium for conducting business. Today, the key question is not whether your firm should invest in e-commerce, but how you can do so most profitably.
In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the what and why of e-commerce, Epstein zeroes in on the elusive how. Showcasing the experiences of 32 companies (both successes and failures) in a wide variety of industries, he explores such issues as corporate culture and strong leadership from the executive suite, integrating e-commerce into corporate strategy, aligning goals, accountabilities, and performance metrics to support e-commerce initiatives, and building systems that can measure the value of your e-commerce investments. No business can avoid e-commerceâand its capacity for creating spectacular opportunities or wasting precious time and resources. How your firm handles these challenges may very well determine whether or not it will survive.
How small businesses can use the Internet and e-commerce to succeed in the global marketplace.
Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.
What Globalization Now Means for Your Business
Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty?
In The New Global Road Map, Pankaj Ghemawat separates fact from fiction by giving readers a better understanding of the key trends affecting global business. He also explains how globalization levels around the world are changing, and where they are likely to go in the future. Using the most up-to-date data and analysis, Ghemawat dispels today's most dangerous myths and provides a clear view of the most critical issues facing policy makers in the years ahead.
Building on this analysis, with examples from a diverse set of companies across industries and geographies, Ghemawat provides actionable frameworks and tools to help executives revise their strategies, restructure their global footprints, realign their organizations, and rethink how they work with local governments and institutions.
In our era of rising nationalism and increased skepticism about globalization's benefits, The New Global Road Map delivers the definitive guide on how to compete profitably across borders.
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