A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce searchâbut no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.
Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.
The options investing bestsellerâupdated with new facts, charts, and strategies to help you beat todayâs tough markets
This new edition of Understanding Options provides all the basics you need to get started in the increasingly popular options market. Important new material includes overcoming assignment anxiety, LEAPS, the Greeks, protective and married puts, the collar, credit and debit spreads, straddles, the strangle, and options tips.
Michael Sincere is a full-time columnist, writer, and author of numerous books, including Understanding Stocks and All About Market Indicators.
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
After a decade of treating the topic of e-commerce with awe and confusion, we can now step back and analyze the subject more objectively. From launching an electronic storefront to managing complex supply chain operations, most companies have ventured into e-commerce; but even the best-run bricks-and-mortar enterprises have run into snags in the virtual world. Even mighty Wal-Mart, for example, took its website through several redesigns and sales strategies, and Borders eventually outsourced its Internet sales activites to rival, Amazon. Despite the horror stories of abysmal customer service, lost information, catastrophic meltdowns, and the excesses of the dot.com boom, the Internet is now an essential tool and medium for conducting business. Today, the key question is not whether your firm should invest in e-commerce, but how you can do so most profitably.
In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the what and why of e-commerce, Epstein zeroes in on the elusive how. Showcasing the experiences of 32 companies (both successes and failures) in a wide variety of industries, he explores such issues as corporate culture and strong leadership from the executive suite, integrating e-commerce into corporate strategy, aligning goals, accountabilities, and performance metrics to support e-commerce initiatives, and building systems that can measure the value of your e-commerce investments. No business can avoid e-commerceâand its capacity for creating spectacular opportunities or wasting precious time and resources. How your firm handles these challenges may very well determine whether or not it will survive.
The 10th Edition continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT virtualization, Social Media, Cloud Computing and the Management and Analysis of Big Data along with advances in more established areas of Information Technology.
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