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E-commerce speed and easy-of-use are the two most important contributors to a great online experience. A consumer survey by Cloud IQ also reported the need of shoppers to have a sense of control and individualized experience.
63% of consumers who only or mostly shop online research and plan all their purchases. By contrast, only 32% of those who predominately shop in-store research or plan all their purchases. 51% of omni-channel consumers research and plan their purchases.
85% of electronics consumers reported they are more likely to buy in-store versus online in order to get items they want quickly. The same need of immediacy drove 83% of fashion and 88% home improvement consumers.
59% of B2B marketers learn about the audiences via keyword research. 54% gain audience insights via social listening and website analysis. Customer feedback is cited by 50% of marketers, followed by competitive analysis (49%).
In 2016, digital influenced a majority of sales across retail categories. According to a report by Deloitte, Digital influenced 51% of health and grocery purchases. It also influenced apparel (56%), home (58%), auto (59%) and electronics (69%).
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